I think you’re a pretty good company. I like many of your products and use them daily, for work and at home. I admire many of your innovations and technical solutions.
But this Buzz thing. You’ve really messed up. Two points:
- Social networks should always be opt-in. Never, never opt-out. I choose whether to join in the first place. If I do join, I choose who to connect with, what to share and who can see it. And I expect complete control over the entire process, from the outset.
- My list of email contacts is not a social network. It’s a list of people with whom I’ve corresponded by email at least once. That’s all they have in common. Furthermore, there’s a big difference between them exposing their public profiles and me exposing their presence in my address book.
I am normally an enthusiastic, early-adopter of new web tools and a pretty “tech-savvy” individual. Yet Buzz has me confused, annoyed and eager to disable it as fast as I can. It’s not me, it’s you.
I hope that you put more thought into how your next release might impact your users.