News organisations are developing increasingly sophisticated websites: many of them display Web 2.0 features such as tags, feeds and numerous buttons to share articles at social networks. Sometimes though, they just forget the basics.
For instance, I’m interested to learn that the Old Faithful geyser in Yellowstone National Park is now on live webcam. But – where’s the link to the webcam?
I think the answer is here, but that came from Google, not Reuters. There are lessons here for anyone providing information via the Web. It works because we link to each other.