Interesting article from The Guardian: The Wiki Way. Think “economics” when you read the word, not some form of -omics as I did initially.

Don Tapscott, the author of an eye-opening new book called Wikinomics, says that we have barely begun to imagine how the internet will change the way we live and work. He tells Oliver Burkeman how everything from gold mining to motorcycle manufacturing is being transformed – and why huge companies as we know them may simply cease to exist.

Does the next quote sound familiar?

In the late 1970s, when he worked as a communications researcher, Tapscott and his colleagues hooked some neanderthal computers up to each other – a “network”, you might call it, or even a “web” – and soon realised how this might change working life. He tried preaching this message to senior executives, but, he says, they dismissed computer networks as stupid, too. “The big objection, for years, was that managers would never learn to type,” says Tapscott, who speaks in italics. “I’m not kidding. For years, with all these profundities and great visions, my entire life was reduced to me making the case that you can learn how to use a keyboard.”

This quote from a comic observation on the “wisdom of crowds” put a smile on my face:

“Are you personally affected by this issue? Then email us. Or if you’re not affected by this issue, can you imagine what it would be like if you were? Or if you are affected by it, but don’t want to talk about it, can you imagine what it would be like not being affected by it? Why not email us? You may not know anything about the issue, but I bet you reckon something. So why not tell us what you reckon. Let us enjoy the full majesty of your uninformed, ad hoc reckon, by going to, clicking on ‘what I reckon’ and then simply beating on the keyboard with your fists or head.”

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