Do you recall that moment from The Life Aquatic when Bill Murray at his downtrodden, lugubrious best sighs and says “Son of a bitch. I’m sick of these dolphins.”
I think of it every time I see a news story about that top-rated YouTube video. You know the one. I’m not even linking to it.
Whilst we’re on the topic of web hype, you might enjoy Brilliantly boring from The Guardian. The first paragraph describing the Cheddarvision cheese cam made me laugh out loud.